Reports & guides
Working with accurate ROI data is the holy grail for marketers. Read our guide to understand how each component of True ROI is getting achieved.
Reports & guides
Read AppsFlyer’s complete guide for mobile measurement and marketing analytics for gaming apps. Learn about the challenges, KPI's and more.
Reports & guides
To help you fight off nasty old data inaccuracies, we’ve put together six of the most common and painful data inaccuracies you should be aware of.
Reports & guides
What are the new privacy-led re-engagement limitations marketers are facing nowadays, and how can they meet these challenges head on?
Reports & guides
What are the new privacy-led re-engagement limitations marketers are facing nowadays, and how can they meet these challenges head on?
Reports & guides
We’ve joined forces with our friends at Google, to share insights on the current state of mobile in the region, and how marketers can succeed in it.
Reports & guides
In this guide, we will explore how IAA works, its different pricing models, creative formats, and some best practices to help you make the most of it.
Reports & guides
In this report, we drill into the latest trends and user habits on mobile, and share advice on how marketers can succeed in this dynamic region.
Reports & guides
In this guide, we’ll uncover a world of insights from Apple's SKAdNetwork to help advertisers navigate this largely uncharted territory.
Reports & guides
This study reveals differences between the concerns of consumers and marketers about the new privacy features of iOS 14.