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Reports & guides

Personal data, privacy and smartphones: The cautious consumer

AppsFlyer and MMA Global have partnered on a follow-up survey of consumers on their views around Apple’s upcoming opt-in requirement.

Reports & guides

Learn how data-driven marketers can take their data skills to the next level by using predictive modeling to gain that coveted competitive edge.

Reports & guides

This guide includes a deep dive into UA best practices, holistic journey mapping, re-engagement setup and measurement, driving growth, and more.

Reports & guides

To make the most of your shopping app’s potential, dive deep into our advanced guide that covers key shopping-specific areas.

Reports & guides

Reports & guides

Explore top and bottom-performing app markets, UA and remarketing campaign standings, and exclusive growth opportunities by country

Reports & guides

Master the art of how to deliver a winning creative strategy including, which KPIs to measure, best practices, winning examples and the impact of AI.

Reports & guides

The uninstall report 2024 helps marketers benchmark, analyze and optimize their uninstall rates, while creating awareness on this important metric.

Reports & guides

Attention Retention! Daily retention rates drop by 12% in 2023. Read more to uncover trends, insights, and best practices to improve retention rates.

Reports & guides

Learn how PC and console platforms open up new revenue streams for game developers, the reasons for this growth & how it works in practice.