Glossary
Phone farms
What is a phone farm, and how does it work? Read all about it in the AppsFlyer mobile marketing glossary.
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53 results for "Mobile fraud"
Glossary
Install hijacking
What is install hijacking, and how can you protect yourself from it? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
Device farm
What is a device farm, and how does it work? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
Blacklist
What are mobile fraud blacklists, and how using them can affect your marketing efforts? Learn more in AppsFlyer mobile marketing glossary.
Glossary
Bots
What are mobile fraud bots, how do they work, and how can you block them? Learn more in our mobile marketing glossary.
Glossary
Duplicate IP
What are duplicate IPs, and how are they relevant when it comes to mobile ad fraud? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
Viewability
Learn all you need to know about viewability, why it's important for your ad campaigns, how to measure it and how to improve your viewability score.
Glossary
Universal Links
Learn all about Universal Links, why they are important, how to implement and troubleshoot them as well as how to measure for success.
Glossary
Attribution modeling
Understand the different attribution models for app marketing. What are their benefits and challenges and how to choose the right one for your business.
Glossary
Cost per click (CPC)
What is CPC, how to calculate it and how does it work? Read all about it in the AppsFlyer mobile marketing glossary.
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