Glossary
CTV (Connected TV)
Learn everything you need to know about connected TV including the difference from OTT, the benefits of CTV advertising, and common ad formats.
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Glossary
Ad impression
Learn all you need to know about ad impressions: Their different types, how they work, key metrics, and how advertisers & publishers use them.
Glossary
Programmatic TV
Learn all you need to know about Programmatic TV including benefits & disadvantages, differences from addressable TV, and what the future holds.
Glossary
Ads.txt
How does ads.txt work? Learn about its benefits, why it matters, how to create & implement it, and everything you must know on the latest update.
Glossary
OpenRTB
How does OpenRTB work? Read about the different versions & benefits, and learn how does it influence ad agencies, AdTech vendors, and brands.
Glossary
Cost per mille (CPM)
What is CPM and why is it important? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
BVOD (Broadcaster Video on Demand)
What is a BVOD? Learn about the key broadcaster video on demand providers, popularity, benefits, and its difference from AVOD, SVOD & TVOD.
Glossary
Programmatic guaranteed
How does programmatic guaranteed works? Learn about the benefits for publishers & advertisers and compare it vs PMP and vs preferred deals.
Glossary
Preferred Deals
How do preferred deals (aka programmatic non-guaranteed) work? Learn about benefits and disadvantages for publishers and advertisers.
Glossary
App-ads.txt
How does app-ads.txt work? Formally known as Authorized Digital Sellers for Mobile Apps, this is a tool for app developers and publishers.
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