Glossary
Multi-touch attribution
What is the multi-touch attribution method, and why is it so important to your marketing efforts? Learn all you need to know in our mobile marketing glossary.
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62 results for "Attribution"
Glossary
Mobile attribution
What is mobile attribution, and why is it so important to your marketing efforts? Learn all you need to know in our mobile marketing glossary.
Glossary
Attribution fraud
What is attribution fraud, and how does it work? Learn everything you need to know in the AppsFlyer mobile marketing glossary.
Glossary
Web attribution
What is web attribution, how does it work, and why is it important to your marketing efforts? Find out in our mobile marketing glossary.
Glossary
Cost per order (CPO)
Learn about the metric cost per order including how to calculate it, the advantages of using cost per order, and tips on how to reduce yours
Glossary
Cost per lead (CPL)
Learn how to calculate the cost per lead, , understand why its important, compare CPL to other metrics and best practices for lowering your cost per lead.
Glossary
Universal Links
Learn all about Universal Links, why they are important, how to implement and troubleshoot them as well as how to measure for success.
Glossary
Retail media networks
Learn what a retail media network is, how they work, their benefits to customers, retailers, and advertisers and see some best in class examples.
Glossary
Android Privacy Sandbox
Learn all about Android Privacy Sandbox. Find out the main goals, how it differs from ATT, and how it works and how you can prepare your app for it.
Glossary
App Links
What are App Links and why are they important to user journeys? Discover how they work, their benefits and how to implement them.
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