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Reports & guides

State of finance app marketing in Southeast Asia & Pakistan – 2022 edition

This report offers an in-depth look at the key trends that shaped 2021: Installs, remarketing conversions, paying users share, IAP revenue and more.

Reports & guides

Gear up for the IPL 2023 cricket season with our in-depth mobile app marketing report where you will find latest trends, best practices & much more.

Reports & guides

This report examines a wide range of data across mobile verticals to uncover the impact of Ramadan on mobile usage in the Middle East in 2021

Reports & guides

We’ve joined forces with our friends at Google, to share insights on the current state of mobile in the region, and how marketers can succeed in it.

Reports & guides

AppsFlyer teamed up with Adobe to give you exclusive, actionable insights to prep for a competitive 2023 and beyond.

Reports & guides

To help Gaming apps understand how to navigate in the new iOS 14 reality, we held in-depth interviews with three leading experts from top studios.

Reports & guides

See the 2021 trends and benchmarks for finance apps across top markets and sub-categories: banking, investment, lending, and services apps.

Reports & guides

See the 2021 trends and benchmarks for finance apps across top markets and sub-categories: banking, investment, lending, and services apps.

Reports & guides

AppsFlyer and App Annie joined forces to examine the state of app marketing in LATAM, analyzing the markets of Brazil, Mexico and Latin America.

Reports & guides

This report offers marketers up-to-date benchmarks about the UK and Western European app space, with a special focus on key trends over time.