Reports & guides
Re-engagement in the era of privacy – the definitive guide
What are the new privacy-led re-engagement limitations marketers are facing nowadays, and how can they meet these challenges head on?
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Reports & guides
Re-engagement in the era of privacy – the definitive guide
What are the new privacy-led re-engagement limitations marketers are facing nowadays, and how can they meet these challenges head on?
Reports & guides
In-app advertising done right – the complete guide
In this guide, we will explore how IAA works, its different pricing models, creative formats, and some best practices to help you make the most of it.
Reports & guides
App engagement and user retention: The definitive guide
Learn the rules of engagement, how to create a seamless onboarding experience, and how to monetize and boost re-engagement with this guide.
Reports & guides
Get ready to ROX: How to nail Return on Experience & create CX-fueled market leadership
This in-depth guide will provide you valuable info on return on experience, including practical tips on how to fuel your mobile apps with CX.
Reports & guides
Inside SKAN: Data & learnings from Apple’s SKAdNetwork
In this guide, we’ll uncover a world of insights from Apple's SKAdNetwork to help advertisers navigate this largely uncharted territory.
Reports & guides
A whole new ballgame: Gaming app marketing in iOS 14+ and SKAN
To help Gaming apps understand how to navigate in the new iOS 14 reality, we held in-depth interviews with three leading experts from top studios.
Reports & guides
Predictive modeling for app marketers: The complete guide
Learn how data-driven marketers can take their data skills to the next level by using predictive modeling to gain that coveted competitive edge.
Reports & guides
How to build an app-centric MarTech stack
This guide will provide a framework for how to build a solid marketing tech stack, focusing specifically on mobile as the core platform.
Reports & guides
The marketer’s field guide to mobile ad fraud
This detailed guide will cover the evolving nature of online advertising fraud - specifically in mobile channels - along with the industry's evolution.
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