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Reports & guides

Mobile advertising – everything you need to know (and forget) in 2023 and beyond

Read AppsFlyer's mobile advertising guide and learn about mobile ad types & formats, useful metrics, challenges, and the steps to the best strategy.

Reports & guides

What are data clean rooms, why do marketers need them, and how they’re going to affect our ability to measure campaigns in the years to come?

Reports & guides

What is Cohort analysis? Learn all you must know about its use cases, main models, and understand how it can help you up your marketing game.

Reports & guides

Read AppsFlyer's complete guide on CTV. Learn about the benefits of connected TV for advertisers, different monetization models & best practices.

Reports & guides

Read AppsFlyer's complete guide on mobile measurement and marketing analytics for subscription apps. Learn about challenges and best practices.

Reports & guides

To help you unleash the monetization power of your app, we created this guide which will offer you the basics you need to get started.

Reports & guides

Read AppsFlyer’s complete guide for mobile measurement and marketing analytics for gaming apps. Learn about the challenges, KPI's and more.

Reports & guides

To help you fight off nasty old data inaccuracies, we’ve put together six of the most common and painful data inaccuracies you should be aware of.

Reports & guides

In this guide, we’ll break down the different revenue streams, and explain how you can begin maximizing your app income today.

Reports & guides

Deep linking doesn't have to be confusing! Find out all you need to know with this new, comprehensive deep linking guide.