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Reports & guides

It’s time to come clean – the complete data clean rooms guide

What are data clean rooms, why do marketers need them, and how they’re going to affect our ability to measure campaigns in the years to come?

Reports & guides

Read the State of eCommerce 2024 edition for the latest trends and insights into buying patterns and future predictions for retail media and AI.

Reports & guides

Learn how AppsFlyer and Adobe came together to help transform mobile campaigns into tailored, engaging marketing strategies across the funnel

Reports & guides

Master the art of how to deliver a winning creative strategy including, which KPIs to measure, best practices, winning examples and the impact of AI.

Reports & guides

The uninstall report 2024 helps marketers benchmark, analyze and optimize their uninstall rates, while creating awareness on this important metric.

Reports & guides

Learn how PC and console platforms open up new revenue streams for game developers, the reasons for this growth & how it works in practice.

Reports & guides

We analyzed 22 billion installs to offer an in-depth look at the key trends that shaped 2022, including app install fraud rate benchmarks.

Reports & guides

Deep linking doesn't have to be confusing! Find out all you need to know with this new, comprehensive deep linking guide.

Reports & guides

This report offers powerful insights from some of the top leaders in mobile marketing, as well as data about the most sweeping trends.

Reports & guides

Who needs to use an MMP solution? Read our MMP buying guide to learn about the current landscape and privacy status in the post-iOS14 era.