Glossary
Web attribution
What is web attribution, how does it work, and why is it important to your marketing efforts? Find out in our mobile marketing glossary.
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Glossary
Ad exchange
What is an ad exchange, and how does it work? Learn everything you need to know in the AppsFlyer mobile marketing glossary.
Glossary
Average revenue per paying user (ARPPU)
What is ARPPU, and how do you calculate it? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
Average revenue per user (ARPU)
What is ARPU, and how do you calculate it? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
Ad network
How does an ad network work and what are its benefits? Learn everything you need to know in the AppsFlyer mobile marketing glossary.
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