Glossary
SVOD (Subscription Video on Demand)
What is SVOD? Learn about the subscription video on demand platforms, its advantages & disadvantages, and how it differs from AVOD and TVOD.
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Glossary
Average revenue per daily active user (ARPDAU)
What is ARPDAU, how do you calculate it, what are its pros and cons, and how can you increase it? Read all about it inside.
Glossary
Offerwall
What is an offerwall, what are its pros and cons, and how can you use it to maximize revenue? Find out everything you need to know inside.
Glossary
App stickiness
What is app stickiness, how should you measure it, and how can you improve it? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
Cost per install (CPI)
What is CPI, how to calculate it, and why it’s important for your marketing efforts? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
Monthly Active Users (MAU)
What are monthly active users, and why are they important for your marketing efforts? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
Daily active users (DAU)
What are daily active users, and why are they important for your marketing efforts? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
Active user
What is an active user, how should you measure it and what benefits does it offer? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
Re-engagement
What is re-engagement, and why is it important for your campaigns? Learn everything you need to know in the AppsFlyer mobile marketing glossary.
Glossary
SKAdNetwork (SKAN)
What's SKAdNetwork, what challenges does it present for advertisers, and how should they prepare for it? Find out in our mobile marketing glossary.
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