Marketing events and webinars | AppsFlyer https://www.appsflyer.com/fr/events/ Attribution Data You Can Trust Mon, 09 Sep 2024 02:14:37 +0000 fr-FR hourly 1 https://wordpress.org/?v=6.5.5 https://www.appsflyer.com/wp-content/uploads/2020/07/favicon.svg Marketing events and webinars | AppsFlyer https://www.appsflyer.com/fr/events/ 32 32 AppsFlyer 产品专家课 | 隐私沙盒 (Sandbox) 归因与衡量解决方案重磅解析 https://www.appsflyer.com/fr/events/appsflyer-%e4%ba%a7%e5%93%81%e4%b8%93%e5%ae%b6%e8%af%be-%e9%9a%90%e7%a7%81%e6%b2%99%e7%9b%92-sandbox-%e5%bd%92%e5%9b%a0%e4%b8%8e%e8%a1%a1%e9%87%8f%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88%e9%87%8d/ Mon, 09 Sep 2024 02:14:35 +0000 https://www.appsflyer.com/?post_type=event&p=437588 随着隐私保护法规的不断演变，移动营销和衡量正经历重大变革。我们诚邀您参加 AppsFlyer 主办的网络研讨会活动，深入了解 Google 隐私沙盒（Privacy SandBox）的最新动态，以及 AppsFlyer 推出的行业领先的隐私沙盒归因衡量解决方案。

The post AppsFlyer 产品专家课 | 隐私沙盒 (Sandbox) 归因与衡量解决方案重磅解析 appeared first on AppsFlyer.

]]> 随着隐私保护法规的不断演变，移动营销和衡量正经历重大变革。我们诚邀您参加 AppsFlyer 主办的网络研讨会活动，深入了解 Google 隐私沙盒（Privacy SandBox）的最新动态，以及 AppsFlyer 推出的行业领先的隐私沙盒归因衡量解决方案。

The post AppsFlyer 产品专家课 | 隐私沙盒 (Sandbox) 归因与衡量解决方案重磅解析 appeared first on AppsFlyer.

]]> MAMA Hanoi 2024 https://www.appsflyer.com/fr/events/mama-hanoi/ Thu, 22 Aug 2024 14:33:48 +0000 https://www.appsflyer.com/?post_type=event&p=436188 MAMA Hanoi 2024

For the first time ever, AppsFlyer proudly presents the esteemed global mobile marketing event MAMA to Vietnam, in the name of MAMA Hanoi. This extraordinary occasion beckoned more than 300 mobile app aficionados from every domain - be it Marketing, Growth, Analytics, BI, or Customer Engagement.

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]]> MAMA Hanoi 2024

For the first time ever, AppsFlyer proudly presents the esteemed global mobile marketing event MAMA to Vietnam, in the name of MAMA Hanoi. This extraordinary occasion beckoned more than 300 mobile app aficionados from every domain – be it Marketing, Growth, Analytics, BI, or Customer Engagement.

Embark on an enchanting voyage into the universe of mobile marketing where technology intertwines with boundless creativity, unraveling the tapestry of possibilities and reimagining the future of mobile engagement.

Missed the live event? Dive into the recorded sessions to discover how marketing luminaries are reshaping strategies to seize new opportunities and propel growth in 2024 and beyond.

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]]> 掌握 W2A，开启流量增长新篇章 https://www.appsflyer.com/fr/events/%e6%8e%8c%e6%8f%a1-w2a%ef%bc%8c%e5%bc%80%e5%90%af%e6%b5%81%e9%87%8f%e5%a2%9e%e9%95%bf%e6%96%b0%e7%af%87%e7%ab%a0/ Wed, 21 Aug 2024 11:04:13 +0000 https://www.appsflyer.com/?post_type=event&p=436340 伴随逐渐收紧的隐私政策和逐渐强化的广告审核政策，移动营销人员需要寻找新的增长渠道。Web-to-app（W2A）能帮助营销人员通过 web campaign 引导用户下载并安装移动应用，让营销场景更加多元丰富，正成为行业的新焦点。8 月 22 日下午，AppsFlyer 将携手 Google、AdsMarch，共同深入探讨 Web-to-app（W2A）的归因原理、配置方法和平台投放策略，帮助移动营销人员拓宽增长思路和渠道。

The post 掌握 W2A，开启流量增长新篇章 appeared first on AppsFlyer.

]]> 伴随逐渐收紧的隐私政策和逐渐强化的广告审核政策，移动营销人员需要寻找新的增长渠道。Web-to-app（W2A）能帮助营销人员通过 web campaign 引导用户下载并安装移动应用，让营销场景更加多元丰富，正成为行业的新焦点。8 月 22 日下午，AppsFlyer 将携手 Google、AdsMarch，共同深入探讨 Web-to-app（W2A）的归因原理、配置方法和平台投放策略，帮助移动营销人员拓宽增长思路和渠道。

The post 掌握 W2A，开启流量增长新篇章 appeared first on AppsFlyer.

]]> 直击 SKAN 4.0：营销策略与归因配置详解 https://www.appsflyer.com/fr/events/%e7%9b%b4%e5%87%bb-skan-4-0%ef%bc%9a%e8%90%a5%e9%94%80%e7%ad%96%e7%95%a5%e4%b8%8e%e5%bd%92%e5%9b%a0%e9%85%8d%e7%bd%ae%e8%af%a6%e8%a7%a3/ Wed, 21 Aug 2024 04:39:44 +0000 https://www.appsflyer.com/?post_type=event&p=436185 SKAN 4.0 推出近两年，苹果也在持续对其隐私措施进行调整、优化和更新。移动营销人员在逐渐适应 SKAN 带来变化的同时，也更加积极地寻找更智能和创新的营销策略。8 月 27 日，AppsFlyer 将携手 TikTok，深入探讨 SKAN 4.0 的最新动态进展和框架，分享如何配置、激活和优化 SKAN 4.0 广告活动，助力营销人员全面提升营销效果。

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]]> SKAN 4.0 推出近两年，苹果也在持续对其隐私措施进行调整、优化和更新。移动营销人员在逐渐适应 SKAN 带来变化的同时，也更加积极地寻找更智能和创新的营销策略。8 月 27 日，AppsFlyer 将携手 TikTok，深入探讨 SKAN 4.0 的最新动态进展和框架，分享如何配置、激活和优化 SKAN 4.0 广告活动，助力营销人员全面提升营销效果。

The post 直击 SKAN 4.0：营销策略与归因配置详解 appeared first on AppsFlyer.

]]> TikTok & AppsFlyer SKAN 4.0 Webinar https://www.appsflyer.com/fr/events/tiktok-appsflyer-skan-4-0-webinar/ Tue, 20 Aug 2024 13:39:53 +0000 https://www.appsflyer.com/?post_type=event&p=436178 Our team in Japan is co-hosting a webinar with TikTok on SKAN 4.0, focusing on enhancements, transitioning from SKAN 3.0, and configuring the SKAN 4.0 schema. If you missed the global webinar, this is a great chance to catch up.

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]]> The post TikTok & AppsFlyer SKAN 4.0 Webinar appeared first on AppsFlyer.

]]> MAMA Singapore 2024 https://www.appsflyer.com/fr/events/mama-singapore-2024/ Fri, 12 Jul 2024 00:44:54 +0000 https://www.appsflyer.com/?post_type=event&p=428892 MAMA Singapore 2024

As the tech hub of Asia, we very excitedly brought the MAMA experience to Singapore. With a packed full day, the conference is designed to be a platform for marketers, analysts, and product professionals to learn and grow together.

With the theme of Future of Marketing Measurement, we’re joined with industry experts from AWS, Google, Grab, Agoda, Binance, and many more to discuss privacy, revenue generation, and tips on growth.

The post MAMA Singapore 2024 appeared first on AppsFlyer.

]]> MAMA Singapore 2024

As the tech hub of Asia, we very excitedly brought the MAMA experience to Singapore. With a packed full day, the conference is designed to be a platform for marketers, analysts, and product professionals to learn and grow together.

With the theme of Future of Marketing Measurement, we’re joined with industry experts from AWS, Google, Grab, Agoda, Binance, and many more to discuss privacy, revenue generation, and tips on growth. Through various panel discussions, presentations, and breakout sessions, MAMA Singapore brought together marketing experts to engage and connect with each other.

Missed the live event? Dive into the recorded sessions to discover how marketing luminaries are reshaping strategies to seize new opportunities and propel growth in 2024 and beyond.

Stay tuned for updates on future MAMA events, where innovation meets inspiration, and transformation begins.

The post MAMA Singapore 2024 appeared first on AppsFlyer.

]]> AF Indonesia Webinar Collection https://www.appsflyer.com/fr/events/af-indonesia-webinar/ Tue, 09 Jul 2024 09:18:21 +0000 https://www.appsflyer.com/?post_type=event&p=421052 AppsFlyer Onboarding Series

Saksikan webinar eksklusif AppsFlyer Indonesia kami untuk mendalami platform AppsFlyer, gerbang Anda untuk menguasai pemasaran mobile. Dalam sesi yang singkat namun komprehensif ini, kami akan mengungkap kapabilitas dari platform AppsFlyer, menunjukkan bagaimana Anda dapat memanfaatkan real time data analytics untuk mengambil keputusan aktivitas marketing Anda.

The post AF Indonesia Webinar Collection appeared first on AppsFlyer.

]]> AppsFlyer Onboarding Series

Saksikan webinar eksklusif AppsFlyer Indonesia kami untuk mendalami platform AppsFlyer, gerbang Anda untuk menguasai pemasaran mobile. Dalam sesi yang singkat namun komprehensif ini, kami akan mengungkap kapabilitas dari platform AppsFlyer, menunjukkan bagaimana Anda dapat memanfaatkan real time data analytics untuk mengambil keputusan aktivitas marketing Anda. Temukan rahasia di balik kampanye yang sukses, pelajari cara menavigasi kerumitan atribusi, dan peroleh wawasan tentang cara meningkatkan user engagement. Baik Anda baru mengenal AppsFlyer atau mencari cara untuk memaksimalkan potensinya, webinar ini akan membekali Anda dengan pengetahuan untuk meningkatkan strategi marketing Anda.

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]]> AI 赋能、隐私驱动：ChinaJoy 2024 游戏增长营销思享会 https://www.appsflyer.com/fr/events/ai-%e8%b5%8b%e8%83%bd%e3%80%81%e9%9a%90%e7%a7%81%e9%a9%b1%e5%8a%a8%ef%bc%9achinajoy-2024-%e6%b8%b8%e6%88%8f%e5%a2%9e%e9%95%bf%e8%90%a5%e9%94%80%e6%80%9d%e4%ba%ab%e4%bc%9a/ Mon, 08 Jul 2024 02:09:02 +0000 https://www.appsflyer.com/?post_type=event&p=430744 2024 进程过半，手游市场有什么趋势和洞察？隐私浪潮下，移动营销人员如何凭借数据、创意素材和投放策略实现用户规模和用户价值的同步增长？7 月 26 日，AppsFlyer 将携手数位行业专家带来一场思享盛宴，用全球化的视角剖析移动游戏行业的技术趋势、数据洞察与发展机遇。

The post AI 赋能、隐私驱动：ChinaJoy 2024 游戏增长营销思享会 appeared first on AppsFlyer.

]]> 2024 进程过半，手游市场有什么趋势和洞察？隐私浪潮下，移动营销人员如何凭借数据、创意素材和投放策略实现用户规模和用户价值的同步增长？7 月 26 日，AppsFlyer 将携手数位行业专家带来一场思享盛宴，用全球化的视角剖析移动游戏行业的技术趋势、数据洞察与发展机遇。

The post AI 赋能、隐私驱动：ChinaJoy 2024 游戏增长营销思享会 appeared first on AppsFlyer.

]]> L3V3L UP — ChinaJoy Party 2024 https://www.appsflyer.com/fr/events/l3v3l-up-chinajoy-party-2024/ Thu, 04 Jul 2024 06:28:12 +0000 https://www.appsflyer.com/?post_type=event&p=429472 Join us for the most popular party in ChinaJoy. With the theme L3V3L UP, we will elevate your night!

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]]> Join us for the most popular party in ChinaJoy. With the theme L3V3L UP, we will elevate your night!

The post L3V3L UP — ChinaJoy Party 2024 appeared first on AppsFlyer.

]]> Demystifying Data Clean Rooms https://www.appsflyer.com/fr/events/dcr-collaboration-goa/ Sun, 23 Jun 2024 07:35:05 +0000 https://www.appsflyer.com/?post_type=event&p=429301 Join Sree Lakshmi, Head of Growth at AppsFlyer, as she delves into the intersection of privacy, marketing, and data analytics in the digital landscape.

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]]> Key highlights
  1. Learn how secure data collaboration protects user privacy
  2. Discover powerful insights from combined first-party and attribution data
  3. Enhance targeted advertising with enriched, privacy-safe data

What’s in this video?

Join Sree Lakshmi, Head of Growth at AppsFlyer, as she delves into the intersection of privacy, marketing, and data analytics in the digital landscape. This session explores privacy regulations, the merging of marketing and revenue functions, and the practical applications of Data Clean Rooms (DCRs) in enabling secure data collaboration while safeguarding user privacy.

Discover the benefits of using DCRs as data collaboration platforms, allowing retailers and brands to enhance their data sets without compromising security, ultimately improving customer targeting and maximizing ROI. 

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